I’m hiring!

I need help to make Projectica a great resource, and though I love getting into the nitty-gritty details and understanding how things work, I know there’re people who are just plain better than me at some stuff, and I want to work with them. So Projectica – that’s this space – has two positions open.  I’m seeking freelancers to help me with the tough stuff, and pitch, develop, and improve upon my work.

Graphic Designer

Using illustration and line-art, with some experience with layout, you can pull off a style that appeals to men in a playful and black-and-white or colourful way that includes women (my target audience is mostly men, but in a big-tent way – some human predicaments and frustrations are situational and can happen to anybody). You’ll provide graphics for web development, publishing, and creative support for branding, products (ebooks, courseware, and podcast images), and social media ads. It might be an intense beginning. After the product and brand image work, support activities will be occasional until the next round of new product/service development begins. Video production and experience would be beneficial, app development familiarity would be appreciated.

Marketing / Business Development

You know how to focus on a productive content channel, and this will begin by successfully launching an eBook. You also have experience with content strategy involving podcasts or video and can serve to advise and help implement it. There are many channels for traction beyond content marketing, and Projectica has barely scratched the surface of the relevant ones. For non-web-related business development, with your experience or aptitude for publishing and sales, you can help target, research, identify, and approach partners for other suitable channels, and help make Projectica profitable and noteworthy. At times you will be coaching me on how to do it, and at times you’ll be doing it yourself.


Projectica is presently a start-up in the publishing sphere, but app development is the long-term plan. Vision is important. Read the About Projectica page to get a sense of where we’re going.

One of the things Projectica is about capacity building, and another is about community development. One of the target markets I want to make sure are included in the new economy are rural populations, where a sense of being overlooked or “left behind” is undeniable.

Given that, I prefer giving priority to applicants who are rural; indigenous communities and towns of fewer than 50,000 inhabitants fit within my concept of rurality.

Do NOT send a CV, but message me through the Mailing List/Contact link below. I would like to see examples of your work, and suggestions of two ways you can help me right now. Don’t forget to include your phone number, one social media profile (not LinkedIn), and your email address.

The Tactical Chronograph – your monthly downloadable pocket agenda

You want to things to happen sooner rather than later. Here’s the agenda that captures everything you need, but only what you need in the timeframe you’re looking at. Now.

Whenever “now” is, Now is the time.

That is, the month at hand. This week.  Or the next three days. You prefer scribbling everything by hand, on the fly, and looking at it with a bird’s-eye view when you’re putting your days and weeks together.  You find notes help you keep track of your days.

“But I already put things into my phone,” you say.

That’s OK. Your phone is necessary! It reminds you of things and helps you account for your time – but not in the same, memorable way like thinking through a plan, setting intentions, and jotting down notes through the day. A diary helps you reflect, and helps you remember things later. In short, this book is satisfying to use in ways that a phone can’t do.

Sign up for the Tactical Chronograph here.

Here’s what one of its subscribers had to say:

This time last year, I was trying to find the perfect agenda, and settled for bullet journaling because I could personalize it. However, I think I can use more reminders and prompts, and I really love the design of your agendas. It’s really helpful for me to have todo lists and priorities brought forward for the month and for the week. Then they don’t get forgotten. I also like the habits checklist (but often forget to fill it out. At least it keeps me thinking about good habits.) Looking forward to continue using them!

– Beth Darrow

The Tactical Chronograph comes out every month over my mailing list. You can download two different formats, print them for yourself, and start your week with a little forethought – but no massive over-planning that you won’t adhere to.

If you’re here for the cheat sheet on how to use the Chronograph, go here.

Subscribe to the monthly Tactical Chronograph.

Gain access to the current month’s downloads through the email list archive, and start receiving your own monthly download. Subscriptions are still free, but only for a limited time. (You will never be charged for it without specifically ordering the paid version in the Shop).

You need to confirm your e-mail to get on the list. There are more options in your profile such as your location, birthday, and topics you find interesting. But this'll get you started.

How to use the Tactical Chronograph

Assuming you use an electronic calendar for your meetings and other reminders, DON’T duplicate effort. Devices are searchable, but physical agendas are better for planning your month, week, and day.

  1. Set an alert with your phone on Sunday night to plan your week.
  2. Set an alert for every morning or evening, and use it for journaling, reflecting, and preparing for the day ahead.
  3. Weekdays in red type are statutory holidays in Canada or the USA. As more people subscribe from international locations, I may add more national holidays, but I don’t list or describe them. You’ll know yours.
  4. Weekends are as important as weekdays: plan and record your home and social projects and personal time. It’s important to see how you use it and with whom!
  5. “Today is: ” is where you write deadlines, birthdays, anniversaries, events and, if there’s room, intentions.
  6. “Pencil it in!” Use pencil for rough plans. Add appointment times after ‘:’ in the time slots. Use ink for everything that won’t or can’t be changed.
  7. Keep a micro-journal with the daily entries, record habits, and take notes.
    1. Use Habits for building habits, and the Monthly credit/accountability grid to keep track of everything else. Sorry, you’ll have to flip pages for them.
    2. Use the Chronicle to remember the details of your day. Mention new people you meet, events of the day, feelings, and specifics. Write in at least one thing every day!
    3. The Notes section on every page is appropriate for to-dos or anything you want. The little graphics are meant to delight you, and serve as a memory key for where you recorded anything important.
  8. If you have weeks where you don’t get your to-dos done, migrate them to the next week(s). Put them on the page spread where you’re most likely to get them done (week planning and Monday; Tuesday to Thursday, Friday and the weekend). This suggests that the big weekly To-Do list is a catch-all for fresh ideas.
  9. At month’s end, review and carry information back to your Life’s Battle Plan workbook, or forward to another Chronograph.
  10. Record every instance of magic that you create or happens to you!

The layout of the Tactical Chronograph updates every month because of shifts in the dates of the days of the week, but sometimes for something more…interesting. Whenever space allows, I’ll put in questions to prompt you to reflect and set an intention appropriate for the month or season.

Please comment on these features and mention anything that would delight you! There’s also room to have a different cover every month; usually a geography, navigation, landmark or adventure theme. I’m totally crowdsourcing this.

Comment below, or reach me here.  Better yet, email me direct at the address on the back cover of the Tactical Chronograph!

PetTinder – “Play a game, share the love, save a life.”

PetTinder! The game where you meet your “match” – at least with pets.

PetTinder is a name mashup: PetFinder is a website that helps people adopt a pet. Tinder (in case you didn’t know!) is a dating app that lets people match up for dates with a swift and easy finger-swipe.

It isn’t meant for your pets to date or for you to find a date to bring your pet to. It’s just a fun way to meet real pets from animal shelters near you – like that puppy with big paws that you never forgot. Only now, you get to know more about them, and celebrate when they get adopted.

And it’s not about getting you to adopt them. You couldn’t adopt them all even if you wanted to! Just play the game, love with a 💜, and share them when you want. Collect game play badges for rewards and achievements, and follow the  leaderboard to compare your play with others.

But the real ninja skill of the game is that every time you 💜 a pet, you make a micro-donation to the shelter where it’s at – and save it to your list so you can follow them. Because two of the problems of running an animal shelter are

1) getting the right people to see the right pets at the right time to adopt, and

2) finding the money to keep everyone secure, fed, and healthy until then.

PetTinder is a social game that helps the animals in a unique way – and you get to support them while you’re waiting in line at the grocery store. Props if that hot guy or girl behind you can see you play. Nothing says “great date!” quite like loving cute animals!

Help make this game fun!

We’re looking for interested animal shelter friends and game players to build a player community to try the app, develop it, and find ways to get it out to gamers (Millennials, their kids, their parents, and anyone else).  Want to know how to play? Read this article. 

Want to help? Sign up!

Help make this game reality!

We need marketers, graphic artists, and developers who can offer some time for this open source project on Github. We originally planned to code with React Native, but a Unity development environment presents other possibilities.  We also need back-end databases and reports. For now, it’s a labour of love that pays in beer and pizza and good feelings. The goal is to keep a low overhead to send the shelters the greatest donations possible. We need a good prototype and initial user base to persuade the first charitable beneficiary to partner with us to fund these shelters.

But we also expect it to become popular, so when it gets a lot of traction, it will have some overhead to employ the people who make it work.

Are you one of these people? Sign up!

You need to confirm your e-mail to get on the list. There are more options in your profile such as your location, birthday, and topics you find interesting. But this'll get you started.