Display ideas for the Julemarked

Last year, I did a pilot run for bringing hand-made Canadian arts and crafts to Denmark. I tried out several artisan samples at a handful of markets to see what caught people’s fancy. The three products that were winners were the art prints, the candles, and soap.

Here is a gallery of the goods, as well as the beginning of what I can do to make an impressive display for my stall at the upcoming markets in 2017.

First, this is an Instagram of the art prints I’ll be bringing this year:

I still have Nisseman earrings in stock, and they will take up a tiny corner of the display until they are all sold, traded, and given away:

I’m bringing about dozen of these pentagon and hexagon candles. They were popular last year in the colour red;  buyers bought the blue, but inquired after red for Christmas. They burn for a long time – 50-60 hours.

I will also be making soaps whilst here in Denmark, and this is the sample I brought to show:

Design of the market stall

The layout of the stall will have art prints fixed on the available hard surfaces with “elephant snot” (the sticky gum for wall mounting). If the backdrops and dividers between stalls are curtains, I will garland the art prints with mini-clothespegs.

Art card and print stands will also stock the table, as shown below.

Stall layout in a tiny space:

Standard open stall layout

The stall in an open area will be better than this layout below. Like here (below), I will use the backdrop for hanging art, but unlike here, my stall shouldn’t be visually obstructed or overwhelmed by standing posters from an adjacent stall. To maximize the retail space, two tables would have better divided the 10 products I had available. Two tables in an L-shape (or standing opposite each other) will be suitable for the stands and crates of art cards and prints.

Day 1 of the Julemarked
Day 2 of the Julemarked – where I created space for inventory by switching products based on level of interest. The candles are on the far left, and the soaps on the front right.

The art prints come in three sizes:

  • 4 x 6″ (10 x 15 cm) in gift card and post card format;
  • 11 x 14″ (27.5 x 35 cm), and
  • 13″ x 9″ (22.5 x 32.5 cm)

I expect to display the large prints against the walls of the stall. I’ll place the smaller prints both in standing racks and flat on the surfaces of the table, along the crate boxes of candles and soaps.

Here is what some of the 13″ x 9″ posters look like on one of my own walls at home, before framing:

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